“Bad news sells” is the oldest banality in the news business. A good-news story from Bulgaria requires a deeper explanation.

You have reached a premium content area of TOL. To read this entire article please login if you are already a TOL subscriber.

Not a subscriber?

Subscribe today for access to:
Full access to the website, including premium articles videos, country reports and searchable archives (containing over 25,000 articles).

You can subscribe here to gain access to the entire website.