Posted inCentral Europe & BalticsRegions

TELEVISION and SOCIETY: Cross-Cultural Miscommunication Possible

by Normandy Madden WITH HIGH START-UP COSTS FOR OFFICE and retail space, infrastructure and training requirements, product repackaging, brand launches, and Western-level salaries for expatriate employees and well-trained local staff, both domestic and multinational firms find East-Central Europe an expensive place to market a product or service. While these factors affect most businesses in the […]